MEET ME

At O Projects, I focused on UI/UX design for social media campaigns, and web-designs for several accounts, ensuring a seamless user experience.

As part of the AROOH AR experimental project, I worked on gamifying the advertising experience by designing the project’s visual identity, game cards, and website. My focus was on creating an engaging and immersive experience through innovative design solutions.

Orcas is an Egyptian EdTech platform that connects students (from preschool through university) with tutors. It runs across two separate apps: one for students to find and book tutors, and one for tutors to manage their availability, earnings, and communication with parents. In January 2024, Orcas was acquired by Baim, a Kuwaiti EdTech company.

The core challenge in Orcas’ design was trust. Parents were making decisions about their children’s education, and every interface decision had to communicate reliability and safety. My main focus was the tutor-facing app, but I also led the design system work that served both products. Working there gave me real exposure to the full lifecycle—brand, marketing, onboarding, core features, and the systems that tie it all together. It was startup-paced, which meant wearing many hats and making decisions quickly. That environment shaped how I think about design.

Phantasm Studio is an indie game and digital product studio working between Cairo and Ireland. Their output ranges from educational games to entertainment products, with clients including Sparkasse Bank and Dubai Media. Joining as a full-time hybrid designer, I quickly learned that game design asks different questions than product design.

Player experience, interaction flow, and the emotional texture of an interface matter in every aspect of producing a well-designed game. It pushed me to be more intentional about every design decision and what it feels like to interact with, not just how it functions.

Brassbell hospitality and property-management platform

As a freelance designer for Brass Bell, I worked on the website and web app experience design, focusing on creating user-friendly interfaces. I am also designing a dashboard for landlords as part of an ongoing project, improving the overall usability and functionality for property management.